“The Ex-List” & CBS Invent New Holiday - “EX Day”

By Tom Rose
Fancast.com

CBS has partnered with 1-800-Flowers to create a new holiday - “EX-Day” - to be celebrated for the first time tomorrow. The publicity stunt is an innovative way to promote the new series “The EX-List.”

The show, which premiered Oct. 3, is about a florist, Bella Bloom (Elizabeth Reaser) who learns from a psychic that she has already dated and dumped her future husband. With time running out on her last shot at happiness (she’s got 1 year to set things right) Bella tries to reconnect with all her ex-boyfriends to find the one fish in the sea who almost got away.

According to Crain’s Business NY the CBS/Flower Vendor partnership describes Ex Day as a holiday to “let love bloom again” and bring new life to old relationships by sending a special “Ex Day” bouquet. The bouquets, made with carnations, daisies and lilies, say “How have you been?” and can be purchased on the 1-800-Flowers’ Web site for $39.99.

So Pamela, Tommy, Bruce, Demi and Ashton - better get on the phone! Overnight delivery is only guaranteed ’til midnight…

Be sure to watch new episodes of “The Ex-List” Fridays at 9 p.m. on CBS.