Ann Murray-Yavar: The Ticker

News: America’s Next Fashion Journalist

by Ann Murray-Yavar
Feb 11th, 2008 | 3:31 PM | Comments 0

What do you get when you cross Project Runway with The Devil Wears Prada? A new reality TV show where cameras follow the hurried coffee runs of interns and angry barking orders of fashionable editor-in-chiefs at Elle magazine. For those of you with a taste for fashion, Fashionista reports that producers are still casting for the show:

Reader Hector writes in to tell us that ELLE is still searching for reality TV contestants:
“You’d think that castings would be done by now for a show that’s supposed to start in the Spring. But I guess it is “reality” TV, so not much by way of pre-production is really needed. Interesting that it’s still being advertised as an unnamed show (wasn’t it supposed be called “Fashionista”?), and [the casting notice] doesn’t mention ELLE, either… and [The casting notice] was just posted this Thursday.”


Well, we don’t know what everyone is waiting for:

If we were young and new to the industry, we’d kill to have a shot at working for ELLE - even if it was being filmed on national TV.

Obviously, there’s been a lot of cringes about a reality TV show for a magazine slot (an editor at ELLE even told us during Fashion Week that she was “horrified”), but wait a second - that Rolling Stone show on MTV may have been rather boring… but one of the guys on it did score a job at Men’s Journal through Jan Wenner.

Worth it?

ShinyStyle has the scoop on the show:

What we can take - and gladly - is a show that focuses on fashion journalism. Banks and Ken Mok, producers of “America’s Next Top Model”, are reportedly working on a new show for the CW where contestants compete for a job at Elle. (Next concern: can we take any more Elle?)

Elle directors Joe Zee and Anne Slowey would judge the would-be journalistas. Since this is the CW, we don’t expect much serious reporting. But we’ve enjoyed other faux-reality glimpses behind the glossies like The Hills and Miss Seventeen, so we would be happy to integrate this into our non-scripted television schedule