Mad Men (2007-2009)

Episode 4 | Season 3  (2008-2009)
(Airdate Sep 6, 2009)

Gene lets Sally drive while he operates the pedals. At her sister Anita's house, where her mother now lives, Peggy confides to Anita her plan to move to Manhattan. At Sterling Cooper, a college friend of Pete's named Horace touts jai alai as the sport of the future and proposes some extravagant promotions. Lane sets the agency's initial price tag at a million dollars. Gene reviews his will and funeral arrangements with Betty. The director of the Patio commercial drops out at the last minute. Don suggests that Sal replace him. At Sal's apartment, Kitty propositions her husband wearing a sheer negligee but he resists her pass at him. Don and Lane meet with Cooper and Horace Cook about his son's jai alai scheme. Bertram offers to decline the account, but Horace Senior says that his son will just turn to another agency if they do. Paul, Harry, and Ken enlist Lois to prank-call Peggy in response to the roommate ad. Over lunch with Don and Pete, Horace Junior says that he wants to become the father of jai alai in America. Don suggests he reevaluate his obsession, but Horace laughs off Don's advice as a sales technique to entice him. Sal's Patio Cola ad fails to click with the client. He agrees the spot is exactly what was ordered, but it's nevertheless a failure. A policeman arrives at the Draper home and tells them that Gene has died. Peggy delights her mother with a new television, but Mrs. Olson tells her to return it after Peggy drops the news she's moving to Manhattan.